Millennium Media Entertainment Provides Presentational Performance Consultation for Television Talent Plus Individual Branding Strategies.

30+ Years Providing Winning Strategies for Television Networks, Stations, Producers And Talent.

 

 

Millennium Media Entertainment is a Television News, Programming Development and Marketing Consulting Firm, continuing to do business in the United States.  The Company is  actively involved with Television Talent Performance and Career Consultation.

 

Below is a service outline. This list is designed around individuals and isn’t a Consultation Template, because no two clients are the same.

• Anchoring and Reporting Performance Consultation: Pace, Delivery, Voice Tonality, Voice Overs and developing a Conversational Presentation Style or Brand. Your Brand is your unique presentation signature and how viewers identify with you/your work.
• Daily Performance critiques based on Client provided Links. Feedback via email and/or Skype. At least one status review per week, via Skype.
• Appearance... i.e.…Clothing, Colors, Makeup and Hair
• Health/dietary programs to improve overall health, look and increase performance energy
• Producing, writing and packaging
• Performance Training that fits with Station or Network Brands, industry trends and Strategic Career Planning
• Provide leads, posted job openings and job hunting focusing on the quality companies like Hearst and NBC, avoiding the problematic companies, as I explained yesterday.

• Demo Development and Consultation.
• Provide Marketing Material Templates...i.e. Stationary, Generic Cover Letters and Bios.
• Consultation Pertaining to New Employment Opportunities.
• Advice for Negotiating New Employment Deals and Contracts.
• Suggested Tax Write Offs...Such as all Costs Associated with MME Services. (Also cable and computer, phone...Etc.)

 

President and Chief Executive Officer John Sheehan has over 30 years of Senior Television Management Experience, Consulting Television Station Group Heads, Network Executives, Syndication Presidents, Chief Financial Officers, General Managers, Sales Managers, News Directors and Creative Services Managers about almost every aspect of the Television Business.  

 

 

Sheehan was Chief News Consultant for Group W Television, later The CBS Owned and Operated Stations in 12 Major US Markets, from 1991 to 1999, responsible for News Content Development, Station Branding and Talent Development.

 

Besides News, Sheehan consulted several Nationally Syndicated TV Shows including: Win, Lose or Draw, with Burt Reynolds, A Current Affair, The Gail King Show, and Evening Magazine.

 

Sheehan started Millennium Media Entertainment as a News Program Syndication and Consulting Company in 1999, after being President of the Clemensen Sheehan Rovitto & Company since 1991. 

 

While with CSR, Sheehan worked closely with the CEOs and managements of Allbritton Communications, Anchor Media, CBS Owned and Operated Television Stations, Group W Television (Westinghouse), New World, 20th TELEVISION, Group W Productions, Granite Broadcasting, and CBS’s EYEMARK ENTERTAINMENT.

 

Sheehan was President and General Manager of Audience Research & Development, from 1988 to 1991.  As president, he directed a staff of nearly 60 highly skilled television professionals, providing broadcast research and consulting services to over 120 stations, broadcast and cable networks and syndication clients. 

 

Prior to that, he managed AR&D’s sales and marketing from 1985 to 1988, as Vice President of Client Development.  During his time with AR&D, Sheehan increased revenues by over 100%, quadrupling the company’s client base.

 

Before joining AR&D in 1985, Sheehan was Executive Vice President of SRI Research Center, now The Gallup Organization.  He started as Production Manager for SRI in 1978 and within two years, was named Executive Vice President, overseeing all market research and financial operations with a staff of more than 80 people. 

 

Prior to SRI, Sheehan served in the Peace Corps from 1974 to 1978 in the South Pacific.  He spent his first year in the region as Director of the Solomon Islands’ Information and Broadcasting Department overseeing a weekly newspaper and the national radio station.  He was responsible for each medium’s content, staff development and sales.

 

In 1974 he was assigned to Kingdom of Tonga as general manager of Tonga Feeds the country’s only source of livestock feed.  Sheehan managed all aspects of the company including accounting, inventory, pricing, importing/exporting products, new product development, a farm, government relations, staff development and negotiating foreign aid packages. 

 

When Sheehan left Tonga Feeds, nearly bankrupt when he arrived, the company was earning a 30% profit and influenced 25% of the Kingdom’s economy.  Sheehan was offered senior management positions by both the New Zealand and Kingdom of Tonga Governments.  He returned to the US in 1978.

 

Sheehan earned a BA in Journalism from Creighton University.  He fluently speaks Tongan, Melanesian Pidgin, with a working knowledge of Cebuano and Tagalo. 

 

Sheehan also served in The United States Marine Corps.

 

Below is a partial list of the stations and companies that Sheehan has had working relationships, during his 30 plus year career:

 

Station Groups, Production, 

and

Programming Syndication Companies

Allbritton Communications

Anchor Media

ABC News

Belo

Buena Vista Television

CBS News

CBS Television Stations

Cox Communications

EYEMARK Entertainment

Gannett Television

Group W Productions

Group W Television

Granite Broadcasting

         Guy Gannet Broadcasting

Hearst Argyle Television

NBC Universal

New World Television

Storer Television

         20^th TELEVISION (FOX)

United/Cris-Craft Television

Television Stations

 

Waga             Atlanta

Wjz                Baltimore

Wbz                Boston

Wsbk              Boston

Wbbm             Chicago

         Wjw               Cleveland

Koaa               Colorado Springs

Wdtn              Dayton

Whio              Dayton

Kdfw              Dallas

Kcnc               Denver

Kcci                Des Moines

Wdiv               Detroit

Wjbk               Detroit

Wtvx              Ft. Pierce

Wlbt              Jackson

Kctv               Kansas City

Wdaf              Kansas City

Kcbs               Los Angeles

Kcop               Los Angeles

Wfor             Miami

Wtvj              Miami

Witi               Milwaukee 

Wcco             Minneapolis

Wsmv             Nashville

Wcbs              New York

Wesh              Orlando

Week              Peoria

Kyw                Philadelphia

Kpho              Phoenix

Ksaz               Phoenix

Kdka              Pittsburgh

WTAE             Pittsburgh

         Katu              Portland, OR

Wgme             Portland, MA

Wtvr              Richmond

Wset               Roanoke

Wrex              Rockford

Kovr               Sacramento

Kutv               Salt Lake City

Ksbw               Salinas

          King                Seattle

          Kmol               San Antonio

          (Woai)

          Knsd                San Diego

          Kpix                 San Francisco

          Wggb               Springfield

          Wtvt                Tampa

          Wtsp                St. Petersburg         

A Personal Note From John Sheehan:

 

You might be wondering by now, who or what the heck I am or do. I really  have over 3o years of experience as a Television News, Programing, Marketing Consultant and as a Senior Level Broadcasting Executive. 

 

I have been able to help clients achieve their personal and/or company goals, using my three decades+ of experience in the Media Industry. 

 

This has been particularly helpful (So I’m told.) to Television Stations, Networks and Talent.

 

The key to success is establishing and then building on each Client’s compelling strengths.  My experience has been that success for On-Air Personalities occurs, after their intrinsic strengths are established and built upon.

 

The Client’s unique Presentation Brand almost always manifests itself during the identification process.  Rarely have I encountered a start over.

 

The same hold true for Local Station News.  There really is no reason to start from scratch. What is different is ascertaining what works in a given market and then fitting Clients’ News Products into their market’s preferences and marketing grammar.

 

Rarely is a News Department a rudderless ship.  Sometimes they have simply moved away from what made them successful, in the first place.  If News Shows have never been competitive, that’s because they haven’t delivered a product and Talent, tailored to their market preferences. 

 

All the promotion and marketing in the world can’t fix this.  They first have to inventory what they do well and simply do more of it.  This minimizes product weaknesses as the strengths take center stage.

 

Whatever that is… is their Brand.  And, this is how they identify themselves to the News Viewers.  Subsequently, their product’s weaknesses will dissipate organically, as they focus on, and promote their native strengths.

 

I have been involved with Content Development and Branding over 40 Stations and shows.  Sometimes they built successful News Brands from who they already were.  Other times they adjusted their organization into the Brand they wanted to become.  Key in both scenarios was not throwing the baby out with the bathwater.

 

The only difference with applying this marketing concept to Talent is that the approach is personal and not institutional.  In almost all successful cases,  News Organizations and Talent initially focused on their native strengths and built from there.  They never attempted to imitate a competitor’s strengths. 

 

Why? No two entities are or can occupy the same space.  Imitation will lead to failure, while strengthening the incumbent competitor.  Being yourself, so to speak, allows you to appear where your competition isn’t and can’t ever be.

 

I have also found that this approach is also useful to other kinds of businesses, wishing to grow their market share via marketing.  Last year I helped increase an US Insurance Company increased its awareness by over 2,000%.

 

Obviously there was no way they could change their product.  What they could do is build on what they already believed in, which concurrently was what their targeted market segment (Filipino Americans) cared about.

 

The client was deeply committed to helping families with their insurance products and their targeted prospects were extremely family oriented.  So, it was a matter of inventorying the Client’s belief system (Strengths), and making that the face of their insurance product’s Brand.

 

I borrowed and modified a well known Station Brand Slogan,  and supporting marketing campaign.  Where News Comes First became Where The Family Comes First.  This adaptation worked very well since most people have heard of Where News comes First.

 

Line extending this already known advertising theme into Where the Family Comes First hit the Targeted Market’s hot buttons, based on their core values, and familiarity with the slogan’s shell.  It made sense to them.

 

It amazes me how many Television product and marketing methodologies transfer to other businesses.  Of current interest to me is promoting Palawan and Philippines Tourism.  There are several posts on this Blog, regarding what Palawan has to offer visitors, particularly those interested in nature or eco-tourism.

 

Why? I live in Puerto Princesa, Palawan Province, in The Republic of The Philippines.  I highly recommend Puerto as a place to visit.

I spent many years in the Western and South Pacific, plus the Far East. I am fluent in some of the Asia/Pacific languages. It’s a long story and we can save it for another time.

However, my mother thought it was over the word Corps. She felt I was like a moth to a flame, when I heard the word Corps. Maybe. I was in the Marines and Peace Corps. I was also a freelance producer in The Far East. I think she blocked that out.

My business is US Driven. However, these days I’m hanging my hat, while managing my US business, from Palawan in the Western Philippines.

The Philippines is not a technology laggard. Anything but.

 

• Technology allows me to operate just like I did, back in Dallas, Texas.
• Palawan is a wonderful, beautiful place with no crime and the nicest people, maybe on Earth. I served in this country years ago, and always wanted to come back. Three and an half years ago, I did just that.
• I think very highly of the Filipino culture, lifestyle and people. You will not meet better people anywhere.

That

That’s me above

• Please feel free to contact me if you have questions or would like to learn more about what I do.
• I do Consulting ala carte or as a packaged deal.
• Part of what I do is help people think and manage the how's, who's, whys, plus what they do, for improving their careers. The where, is Where you want to see your career or business go.

Thanks for reading this and sincerely hope you find the information useful. There are also other articles on the Blog related to News Talent Career Management, including health and dietary information. There is an index, camera right, for your convenience.

There, you will also find articles on this Blog about the Television Business, health and current affairs in Asia, if that interests you.

John Sheehan
Millennium Media Entertainment
214-628-6236 (Routed also to The Philippines)
johntsheehanmme@gmail.com

http://johnsheehan17.blogspot.com/

https://www.facebook.com/pages/Millennium-Media-Entertainment/74464753836