The Station News Business is changing. This post may give you ideas about how to benefit from these changes and thus, further your career. Fairly or unfairly, biases against this demo are growing, in the News Business.
Stations have developed an attitude toward so called Millennials. Hopefully, this will make younger Talent aware of this development and stay out of trouble with News Managements.
There a major growing station management resentment and those who buy out existing contracts to leave a current job, have a shelf life in this business.
If you are a a so called Millennial, you need to be careful in the Station News business. However, if you are ambitious and hard working, you will stand out. Everyone is looking for smart young Talent.
CBS just did a rather scathing report on this demo group.
Are millennials too spoiled for the workplace?
http://www.cbsnews.com/news/are-millennials-too-spoiled-for-the-workplace/
I have talked with several News Directors and Recruiters about this and all agree there is a problem with finding qualified, unknown Talent, with a solid work ethic. I sincerely hope Dear Reader you not anything like what I have described herein.
It will get very difficult to stay in this business if you don’t work hard. I also have head that Stations might demote or let recent hires go, because they don’t get or won’t work hard enough.
I was thinking the other day about aspiring actors waiting tables in LA or New York. Somehow they find a way to hire acting and voice coaches. But, aspiring TV Talent rarely does the same.
This is a supply and demand industry. Currently, there is demand but not enough supply. There is a wonderful job market for smart young people, who will work for it.
There's has been unprecedented upheaval with station news personnel over the last four months. Some groups seem to be treating their stations like pro sports franchises.
No matter if you are coming up or tenured, it is all about presentational performance. Stations now are demanding the best performance from Talent.
Many companies now only care about that and if they don’t see it, then they will find Talent who can give them what they want, just as a pro sports team does. There is the opportunity for the ambitious who really want to move up.
This trend affects all market sizes and eventually, most people on air. No matter if you are coming up or tenured, it totally is all about presentational performance, which management believes in.
Take a look at this posting on my Blog.
Local Television Stations Continue Aggressively Dismissing News Management And Talent Across The Industry. What Talent Should Be Doing.
http://johnsheehan17.blogspot.com/2014/12/local-television-stations-continue.html
All these industry changes caused us to realign our Talent Development Services, suspending our representation services, except for existing representation clients. There is no point, due to a shortage of Talent ready to move up.
So, We have decided to focus on our oldest service, Talent Performance and Career Development. Our mission is now to work with people on their presentations so they can meet this new demand.
Millennium Media Entertainment
Talent Presentation and Career Development Services
Millennium Media Entertainment is a Television News, Programming Development and Marketing Consulting Firm, continuing to do business in the United States. The Company is actively involved with Television Talent Performance and Career Consultation.
Below is a service outline. This list is designed around individuals and isn’t a Consultation Template, because no two clients are the same.
- Anchoring and Reporting Performance Consultation: Pace, Delivery, Voice Tonality, Voice Overs and developing a Conversational Presentation Style or Brand. Your Brand is your unique presentation signature and how viewers identify with you/your work.
- Daily Performance critiques based on Client provided Links. Feedback via email and/or Skype. At least one status review per week, via Skype.
- Appearance... i.e.…Clothing, Colors, Makeup and Hair
- Health/dietary programs to improve overall health, look and increase performance energy
- Producing, writing and packaging
- Performance Training that fits with Station or Network Brands, industry trends and Strategic Career Planning
- Provide leads, posted job openings and job hunting focusing on the quality companies like Hearst and NBC, avoiding the problematic companies, as I explained yesterday.
- Demo Development and Consultation.
- Provide Marketing Material Templates...i.e. Stationary, Generic Cover Letters and Bios.
- Consultation Pertaining to New Employment Opportunities.
- Advice for Negotiating New Employment Deals and Contracts.
- Suggested Tax Write Offs...Such as all Costs Associated with MME Services. (Also cable and computer, phone...Etc.)
President and Chief Executive Officer John Sheehan has over 30 years of Senior Television Management Experience, Consulting Television Station Group Heads, Network Executives, Syndication Presidents, Chief Financial Officers, General Managers, Sales Managers, News Directors and Creative Services Managers about almost every aspect of the Television Business.
Sheehan was Chief News Consultant for Group W Television, later The CBS Owned and Operated Stations in 12 Major US Markets, from 1991 to 1999, responsible for News Content Development, Station Branding and Talent Development.
Besides News, Sheehan consulted several Nationally Syndicated TV Shows including: Win, Lose or Draw, with Burt Reynolds, A Current Affair, The Gail King Show, and Evening Magazine.
Sheehan started Millennium Media Entertainment as a News Program Syndication and Consulting Company in 1999, after being President of the Clemensen Sheehan Rovitto & Company since 1991.
While with CSR, Sheehan worked closely with the CEOs and managements of Allbritton Communications, Anchor Media, CBS Owned and Operated Television Stations, Group W Television (Westinghouse), New World, 20th TELEVISION, Group W Productions, Granite Broadcasting, and CBS’s EYEMARK ENTERTAINMENT.
Sheehan was President and General Manager of Audience Research & Development, from 1988 to 1991. As president, he directed a staff of nearly 60 highly skilled television professionals, providing broadcast research and consulting services to over 120 stations, broadcast and cable networks and syndication clients.
Prior to that, he managed AR&D’s sales and marketing from 1985 to 1988, as Vice President of Client Development. During his time with AR&D, Sheehan increased revenues by over 100%, quadrupling the company’s client base.
Before joining AR&D in 1985, Sheehan was Executive Vice President of SRI Research Center, now The Gallup Organization. He started as Production Manager for SRI in 1978 and within two years, was named Executive Vice President, overseeing all market research and financial operations with a staff of more than 80 people.
Prior to SRI, Sheehan served in the Peace Corps from 1974 to 1978 in the South Pacific. He spent his first year in the region as Director of the Solomon Islands’ Information and Broadcasting Department overseeing a weekly newspaper and the national radio station. He was responsible for each medium’s content, staff development and sales.
In 1974 he was assigned to Kingdom of Tonga as general manager of Tonga Feeds the country’s only source of livestock feed. Sheehan managed all aspects of the company including accounting, inventory, pricing, importing/exporting products, new product development, a farm, government relations, staff development and negotiating foreign aid packages.
When Sheehan left Tonga Feeds, nearly bankrupt when he arrived, the company was earning a 30% profit and influenced 25% of the Kingdom’s economy. Sheehan was offered senior management positions by both the New Zealand and Kingdom of Tonga Governments. He returned to the US in 1978.
Sheehan earned a BA in Journalism from Creighton University. He fluently speaks Tongan, Melanesian Pidgin, with a working knowledge of Cebuano and Tagalo.
Sheehan also served in The United States Marine Corps.
Below is a partial list of the stations and companies that Sheehan has had working relationships, during his 30 plus year career:
Station Groups, Production, Programming and Syndication Companies
Allbritton Communications
Anchor Media
ABC News
Belo
Buena Vista Television
CBS News
CBS Television Stations
Cox Communications
EYEMARK Entertainment
Gannett Television
Group W Productions
Group W Television
Granite Broadcasting
Guy Gannet Broadcasting
Hearst Argyle Television
NBC Universal
New World Television
Storer Television
20th TELEVISION (FOX)
United/Cris-Craft Television
Television Stations
Waga Atlanta
Wjz Baltimore
Wbz Boston
Wsbk Boston
Wbbm Chicago
Wjw Cleveland
Koaa Colorado Springs
Wdtn Dayton
Whio Dayton
Kdfw Dallas
Kcnc Denver
Kcci Des Moines
Wdiv Detroit
Wjbk Detroit
Wtvx Ft. Pierce
Wlbt Jackson
Kctv Kansas City
Wdaf Kansas City
Kcbs Los Angeles
Kcop Los Angeles
Wfor Miami
Wtvj Miami
Witi Milwaukee
Wcco Minneapolis
Wsmv Nashville
Wcbs New York
Wesh Orlando
Week Peoria
Kyw Philadelphia
Kpho Phoenix
Ksaz Phoenix
Kdka Pittsburgh
WTAE Pittsburgh
Katu Portland, OR
Wgme Portland, MA
Wtvr Richmond
Wset Roanoke
Wrex Rockford
Kovr Sacramento
Kutv Salt Lake City
Ksbw Salinas
King Seattle
Kmol San Antonio
(Woai)
Knsd San Diego
Kpix San Francisco
Wggb Springfield
Wtvt Tampa
Wtsp St. Petersburg
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