John Sheehan
Millennium Media Entertainment
http://johntsheehanmme@gmail.com
Blog: http://johnsheehan17.blogspot.com/
FB: https://www.facebook.com/pages/Millennium-Media-Entertainment/74464753836
Skype: John.Sheehan67
MME President John Sheehan announced today that his firm can provide Local Stations with 75 critiques a month, Coaching five reporters or three anchors for about 1/3 of the day rate most Coaching services charge.
“This is only one illustration of the service. We tailor our Coaching Services to what Client stations need. I have never known a General Manager or News Director that didn’t feel some reporters and anchors needed performance direction and perspective, he said.
Sheehan says the traditional Coaching is too expensive, outdated, and doesn’t work. “These Coaches visit once, twice, four times a year. Think about it. How does Coaching Talent for an hour or two, one to four times a year going to make any lasting difference?”
Sheehan says performance regression can occur a week later. He says it’s repetition and follow up are what drives Talent performance improvement. “There is also too much drama with these visits. I often wondered who this was really about….The Talent or the Coach?”
“Why does anyone travel anymore? We use Skype for one on one Coaching sessions and email critiques to fill the gaps between sessions. I have never met many my private clients in person, except for meetings on Skype.
Sheehan says this Coaching approach has been very successful for MME’s Talent Clients, over the years. “It’s all about identifying their strengths and building from there. But again, this about Coaching Talent frequently and not randomly, occasionally,” he said
He says that MME’s Coaching isn’t a negative experience for Talent. “You focus first on what they are naturally good at. Then, Coach them in the areas they need help with,” Sheehan said.
“Our Coaching is tailored to each individual and isn’t formula driven, because no two people are the same. You can’t apply the same approach over and over, or only a few can improve.”
Sheehan said that MME provides a service structure, which best fits Client needs. “We will talk with stations and structure the services to fit their individual needs,” he said.
Millennium Media Entertainment
Below is a service outline. These services are designed around individuals and isn’t a Coaching Template, because no two peoples are the same.
- Review each Talent’s current presentation
- Anchoring and Reporting Performance
- Pace, Delivery, Voice Tonality, Voice Overs, Camera eye contact and developing a Conversational Presentation Style or Brand.
- The Brand is Talent’s unique presentation signature and how viewers identify with them.
- Frequent Performance critiques based on Client provided Links. Feedback via email and/or Skype.
- Appearance... i.e.…Clothing, Colors, Makeup and Hair
- Health/dietary programs to improve overall health, look and increase performance energy
- Producing, writing and packaging
- Performance Training that fits Station or Network Brands.
John Sheehan
President and Chief Executive Officer John Sheehan has over 30 years of Senior Television Management Experience, Consulting Television Station Group Heads, Network Executives, Syndication Presidents, Chief Financial Officers, General Managers, Sales Managers, News Directors and Creative Services Managers about almost every aspect of the Television Business.
Sheehan has worked with a broad array of Television Companies ranging from Networks, Network Owned and Operated Stations to independent and affiliated television groups. Concurrently, he worked with numerous syndication and production companies.
Sheehan was Chief News Consultant for Group W Television, later The CBS Owned and Operated Stations in 12 Major US Markets, from 1991 to 1999, responsible for News Content Development, Station Branding, Talent Development, Recruiting, as well as Individual Station News Budgets.
Besides News Programming, Sheehan consulted several Nationally Syndicated TV Shows including: Win, Lose or Draw, with Burt Reynolds, A Current Affair, The Gail King Show, and Evening Magazine.
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