© Millennium Media Entertainment
1st On My List:
Show businesses (NO CHARGE) how to apply proven brand marketing strategies to grow their businesses, principally through Tourism. I am convinced Tourism is a fast way for improving what people are paid and thus the economy.
Most businesses here don’t utilize marketing. Many think it all word of mouth. Guess what kids? Not for Americans or Europeans. They could care less about the word of mouth thing.
They rely on Google and social media, not just FB, to make decisions. You have to get the right message to these people about your goods or services, or the only way they will find you is by accident.
People here think everyone is like them. If you want foreign tourists, then you have to attract them, in ways familiar to them. You have to address how they do things, not how you do.
Half-done websites and FB pages will just about insure the Foreigners will never come near you. Why would they after you already indicated you don’t put much into your services?
You are secret, if you don’t have a website, use FB and LinkedIn. How will Foreign Guests know that you even exist? Granted, back packers roam the city, but they are not representative of what most Foreign Tourists do.
Most decide before they get here via TripAdvisor, Google and social media. Your business has to showcase benefits beyond the Underground River and Island Hopping. For example:
The other day I was standing right in front of a pharmacy on Rizal. A European couple asked where they could find one close by? They said they couldn’t find anything they trusted on the net. (See?)
I pointed to the pharmacy right behind and me and told them the place was great, with a wonderful staff. I indicated the patio furniture in front of the place saying they could get a soda or beer and take a break.
My advice identified the Brand and I was the marketing messenger.
James Heaton of New York Based Tronvig Group tells us:
What Jim means is that your Brand is what beings people back to your business based on their last experience there. Marketing is what brought them there. You combine both on social media and websites.
Try not to clutter up your marketing with poorly produced graphic specials. Most of what I’ve seen is busy and promises all kinds of things. Pick one or two things for your Brand and use Marketing to communicate the benefits, to entice them.
Wish me well with all this, since I would like to see businesses here do better.
2nd on My List: Developing Positive Palawan Image/Awareness in The US Media and Therefore the World. Goal is Increasing Tourism Via Journalism.
I used to fight with all of them. Their Philippines coverage historically is why Thailand gets four times as many tourists. We should have a far better image.
Why you ask? The foreign press doesn’t follow cover Thailand News as closely as they this country. Example:
Thursday, July 18, 2013
PHUKET: British officials have faced a startling rise in the number of deaths and hospitalisations of British citizens in Thailand, newly-released figures show.
Deaths jumped from 296 in 2011-2012 to 389 in the year ending April 1 this year. Hospitalisations rose from 217 to 285 in the same period, the official statistics show.
The increase in both is a sharp rise of 31 percent. The figures will cause concern because all other statistics remained stable.
There were 36 drug arrests, 188 total arrests, and nine rapes, down from 13 the previous year. The media release accompanying the new figures refers specifically to Thailand as follows: ''Thailand has seen a significant increase in hospitalisations (31pc) and deaths (31pc), despite fewer cases worldwide.
The above is just about one country’s citizens dying in Thailand. Reuters has done investigative pieces on human trafficking in Thailand, too. None of this got any worldwide coverage.
The Philippines would be absolutely taken apart by the world media if a fraction of that happened here. One reason is Thailand doesn’t have a free press to cherry pick gory subjects from. And, the Philippines has a free press and thus an open book.
There is little balance to Philippines coverage. CNN, the Economist, and Time Magazine have it in for the country. So, does the rest else to a lesser extent, except The Associated Press and the US Television Broadcast Networks, who I can talk with as a Broadcast News Journalist. Last year though, National Geographic did a hatchet job on an 80 year old priest in Cebu. Disgraceful reporting.
I admit I have not made as much progress as I would like. So, I am trying a different tact. I am going to write human interest stories on people here. Tomorrow I plan to interview two wholesalers in the Central Market.
I want to know how they got started and what their business are like. I want to know what their lives and are like and I plan to place these reports into the US media.
Maybe we can balance out the bad stuff, building a positive image and awareness for Puerto and the Province by telling compelling stories about real people.
These stories will be Palawan’s Brand and getting them placed is the marketing.
In the meantime, I will continue take care of my US Television News Anchor and Reporter Clients.
I may also use my TV News/Programming/Marketing Background for a few European or American companies wanting to increase sales Brand marketing and access to my News Media Connections.
President and Chief Executive Officer John Sheehan has over 30 years of Senior Television Management Experience, Consulting Television Station Group Heads, Network Executives, Syndication Presidents, Chief Financial Officers, General Managers, Sales Managers, News Directors and Creative Services Managers about almost every aspect of the Television Business.
1st On My List:
Show businesses (NO CHARGE) how to apply proven brand marketing strategies to grow their businesses, principally through Tourism. I am convinced Tourism is a fast way for improving what people are paid and thus the economy. Most businesses here don’t utilize marketing. Many think it all word of mouth. Guess what kids? Not for Americans or Europeans. They could care less about the word of mouth thing.
They rely on Google and social media, not just FB, to make decisions. You have to get the right message to these people about your goods or services, or the only way they will find you is by accident. People here think everyone is like them. If you want foreign tourists, then you have to attract them, in ways familiar to them. You have to address how they do things, not how you do.
Half-done websites and FB pages will just about insure the Foreigners will never come near you. Why would they after you already indicated you don’t put much into your services? You are secret, if you don’t have a website, use FB and LinkedIn. How will Foreign Guests know that you even exist? Granted, back packers roam the city, but they are not representative of what most Foreign Tourists do.
Most decide before they get here via TripAdvisor, Google and social media. Your business has to showcase benefits beyond the Underground River and Island Hopping. For example: - Service
- Trained friendly, responsive, helpful, efficient staff.
- Lots and lots of pictures to tell your business’s story. Show people using your product, not just empty dinning room s sales stalls and courtyards.
The other day I was standing right in front of a pharmacy on Rizal. A European couple asked where they could find one close by? They said they couldn’t find anything they trusted on the net. (See?)
I pointed to the pharmacy right behind and me and told them the place was great, with a wonderful staff. I indicated the patio furniture in front of the place saying they could get a soda or beer and take a break.
My advice identified the Brand and I was the marketing messenger.
James Heaton of New York Based Tronvig Group tells us:
Branding is strategic. Marketing is tactical.
Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort. The brand is what remains after the marketing has swept through the room.What Jim means is that your Brand is what beings people back to your business based on their last experience there. Marketing is what brought them there. You combine both on social media and websites.
Try not to clutter up your marketing with poorly produced graphic specials. Most of what I’ve seen is busy and promises all kinds of things. Pick one or two things for your Brand and use Marketing to communicate the benefits, to entice them.
Wish me well with all this, since I would like to see businesses here do better.
2nd on My List: Developing Positive Palawan Image/Awareness in The US Media and Therefore the World. Goal is Increasing Tourism Via Journalism.
I used to fight with all of them. Their Philippines coverage historically is why Thailand gets four times as many tourists. We should have a far better image.
Why you ask? The foreign press doesn’t follow cover Thailand News as closely as they this country. Example:
More Brits Dying In Thailand: Total Deaths Jump By 31 Percent
By Alan MorisonThursday, July 18, 2013
PHUKET: British officials have faced a startling rise in the number of deaths and hospitalisations of British citizens in Thailand, newly-released figures show. Deaths jumped from 296 in 2011-2012 to 389 in the year ending April 1 this year. Hospitalisations rose from 217 to 285 in the same period, the official statistics show.
The increase in both is a sharp rise of 31 percent. The figures will cause concern because all other statistics remained stable.
There were 36 drug arrests, 188 total arrests, and nine rapes, down from 13 the previous year. The media release accompanying the new figures refers specifically to Thailand as follows: ''Thailand has seen a significant increase in hospitalisations (31pc) and deaths (31pc), despite fewer cases worldwide.
The above is just about one country’s citizens dying in Thailand. Reuters has done investigative pieces on human trafficking in Thailand, too. None of this got any worldwide coverage.
The Philippines would be absolutely taken apart by the world media if a fraction of that happened here. One reason is Thailand doesn’t have a free press to cherry pick gory subjects from. And, the Philippines has a free press and thus an open book.
There is little balance to Philippines coverage. CNN, the Economist, and Time Magazine have it in for the country. So, does the rest else to a lesser extent, except The Associated Press and the US Television Broadcast Networks, who I can talk with as a Broadcast News Journalist. Last year though, National Geographic did a hatchet job on an 80 year old priest in Cebu. Disgraceful reporting.
I admit I have not made as much progress as I would like. So, I am trying a different tact. I am going to write human interest stories on people here. Tomorrow I plan to interview two wholesalers in the Central Market.
I want to know how they got started and what their business are like. I want to know what their lives and are like and I plan to place these reports into the US media. Maybe we can balance out the bad stuff, building a positive image and awareness for Puerto and the Province by telling compelling stories about real people.
These stories will be Palawan’s Brand and getting them placed is the marketing.
In the meantime, I will continue take care of my US Television News Anchor and Reporter Clients.
I may also use my TV News/Programming/Marketing Background for a few European or American companies wanting to increase sales Brand marketing and access to my News Media Connections.
Below is what I do, if that interests you.
Millennium Media Entertainment is a Television News, Marketing, Programming Development and Content Consulting Firm, continuing to do business in the United States. Millennium is also involved with Television Talent Career and Presentation Development.
President and Chief Executive Officer John Sheehan has over 30 years of Senior Television Management Experience, Consulting Television Station Group Heads, Network Executives, Syndication Presidents, Chief Financial Officers, General Managers, Sales Managers, News Directors and Creative Services Managers about almost every aspect of the Television Business.
Sheehan was Chief News Consultant for Group W Television, later The CBS Owned and Operated Stations in 12 Major US Markets, from 1991 to 1999, responsible for News Content Development, Station Branding and Talent Development.
Besides News, Sheehan consulted several Nationally Syndicated TV Shows including: Win, Lose or Draw, with Burt Reynolds, A Current Affair, The Gail King Show, and Evening Magazine.
Sheehan started Millennium Media Entertainment as a News Program Syndication and Consulting Company in 1999, after being President of the Clemensen Sheehan Rovitto & Company since 1991.
While with CSR, Sheehan worked closely with the CEOs and managements of Allbritton Communications, Anchor Media, CBS Owned and Operated Television Stations, Group W Television (Westinghouse), New World, 20th TELEVISION, Group W Productions, Granite Broadcasting, and CBS’s EYEMARK ENTERTAINMENT.
Sheehan was President and General Manager of Audience Research & Development, from 1988 to 1991. As president, he directed a staff of nearly 60 highly skilled television professionals, providing broadcast research and consulting services to over 120 stations, broadcast and cable networks and syndication clients.
Prior to that, he managed AR&D’s sales efforts from 1985 to 1988, as Vice President of Client Development. During his time with AR&D, Sheehan increased revenues by over 100%, quadrupling the company’s client base.
Before joining AR&D in 1985, Sheehan was Executive Vice President of SRI Research Center, now The Gallup Organization. He started as Production Manager for SRI in late 1977 and within two years was named Executive Vice President, overseeing all market research and financial operations with a staff of more than 80 people.
Sheehan served in the Peace Corps from 1974 to 1977 in the South Pacific. He spent his first year in the region as Director of the Solomon Islands’ Information and Broadcasting Department overseeing a weekly newspaper and the national radio station. He was responsible for each medium’s content, staff development and sales.
In 1974 he was assigned to Kingdom of Tonga as general manager of Tonga Feeds the country’s only source of livestock feed. Sheehan managed all aspects of the company including accounting, inventory, pricing, importing/exporting products, new product development, a farm, government relations, staff development and negotiating foreign aid packages.
When Sheehan left Tonga Feeds, nearly bankrupt when he arrived, the company was earning a 30% profit and influenced 25% of the Kingdom’s economy. Sheehan was offered senior management positions by both the New Zealand and Kingdom of Tonga Governments. He returned to the US in 1977.
Sheehan earned a BA in Journalism from Creighton University. He fluently speaks Tongan and Melanesian Pidgin. He has a working knowledge of Cebuano.
Sheehan also served in The United States Marine Corps.
Below is a partial list of the stations and companies that Sheehan has had working relationships with, during his 30 plus year career:
American Station Groups and US Production/Programming Companies
Allbritton Communications
Anchor Media
ABC News
Belo
Buena Vista Television
CBS News
CBS Television Stations
Cox Communications
EYEMARK Entertainment
Gannett Television
Group W Productions
Group W Television
Granite Broadcasting
Guy Gannet Broadcasting
Hearst Argyle Television
NBC Universal
New World Television
Storer Television
20th TELEVISION (FOX)
United/Cris-Craft Television
US Television Stations
Waga Atlanta
Wjz Baltimore
Wbz Boston
Wsbk Boston
Wbbm Chicago
Wjw Cleveland
Koaa Colorado Springs
Wdtn Dayton
Whio Dayton
Kdfw Dallas
Kcnc Denver
Kcci Des Moines
Wdiv Detroit
Wjbk Detroit
Wtvx Ft. Pierce
Wlbt Jackson
Kctv Kansas City
Wdaf Kansas City
Kcbs Los Angeles
Kcop Los Angeles
Wfor Miami
Wtvj Miami
Witi Milwaukee
Wcco Minneapolis
Wsmv Nashville
Wcbs New York
Wesh Orlando
Week Peoria
Kyw Philadelphia
Kpho Phoenix
Ksaz Phoenix
Kdka Pittsburgh
WTAE Pittsburgh
Katu Portland, OR
Wgme Portland, MA
Wtvr Richmond
Wset Roanoke
Wrex Rockford
Kovr Sacramento
Kutv Salt Lake City
Ksbw Salinas
King Seattle
Kmol San Antonio
(Woai)
Knsd San Diego
Kpix San Francisco
Wggb Springfield
Wtvt Tampa
Wtsp St. Petersburg
Clients (Non-Television)
Anheuser Busch
Brinker International
Cargill
Norwest Banking
Omaha World Herald
Over 75 free Circulation Newspapers
Pulitzer Publishing
Village Inn
Wendys International
Contact:
John Sheehan
Millennium Media Entertainment
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