Television Talent Advisory: Paleolithic or Paleo Diet Is A Hoax For Selling Books. Polynesians And Many South East Asians Consume Wild Fish, Vegetables and Pork Daily.

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Use Common Sense When Picking a Diet Plan and Watch Out for Hoaxers, Who Just Want Your Money.

This NEW Diet Isn’t Prehistoric and Still Practiced Right Now, in Other Parts of the World.

© Millennium Media Entertainment

You may be wondering dear reader why I concern myself with various known diets such as the Mediterranean, Akins, Dash, TLC…etc.  It’s because I have Television clients who work as Television Anchors and Reporters.
 
Their careers are strongly influenced by their on air look and presentation styles. I don’t mean to sound crass or unfeeling, but rarely does an unattractively overweight Anchor/Reporter make it to the top.

Presentation style is also important.  On-Air people have to have the right energy to communicate their stories effectively and be compelling.  Look and presentation style added together is what attracts viewers,  assuming vocal tonality and wardrobe are also in good shape.

So, I advise clients about their dietary habits.  Certain diet plans are effective for looking good, healthy and consistently achieving good energy on Television.

Others are helpful for loosing weight fast, like Atkins.  The principle of any high protean diet is to turn your body into a major calorie burning engine.  It does work from my experience, but should not be done longer than a month, at most.

High protean diets sound and are fun in the beginning.  You can eat all the streak, eggs, butter, bacon, pork, chicken, fish and  cheese you want, 24-7.  You just have to limit carbs of any kind.  But, you can eat all the vegetable you want too.  I recommend Clients steam theirs or if they want to sauté vegetables, using coconut or olive oil.

I must tell you that after a few weeks of this, the fun is gone.  You will miss rice, pasta and potatoes.  In fact, it’s time to return to as balanced diet after no longer than three weeks.  All of these fun foods should have helped shed lots of pounds by then, but as we all know too much bacon, eggs, red meat…etc. isn’t good for us. 

This is why I think so highly of the Mediterranean Diet and who doesn’t like Italian food?  Plus, it’s easy to make and the ingredients are are all very good for us.  There isn’t anything much better for general health than cooked tomatoes, onions, basil, oregano, red peppers, spinach, zucchini, eggplant and garlic over pasta or raw in a vinaigrette salad.

Chicken, lean meat and fish are great with with any hot or cold servings.  so, If necessary I suggested Client go on a high protean diet for a few weeks, then switch to a Mediterranean One, for maintenance eating. 

If they weary of Italian, all the same ingredients are found in Asian cooking.  Use the same ingredients, plus ginger and cabbages, serving over rice. Cooking with soya oil is fine too.  It is often labeled vegetable oil in the US.  All of it is very good for us.


Here’s the deal. This approach will work well for anyone in front of a camera.  Those in the talent or performing arts will look and feel great, plus have terrific energy.  Also, eating this way will help prevent colds, flu..etc.

This won’t work well, if you are lazy and go the prepackaged, so call diet meals.  It doesn’t matter if this stuff is in a jar, can or frozen.  It’s really a step above fast food.  Read what’s in it.  We shouldn’t eat things with ingredients we can’t pronounce.

Avoiding processed foods is a good segue for discussing the Paleolithic or “Paleo Diet.”  This approach also called the stone age or hunter gather diet.  The basic premise is our genetics are keyed to what our ancestors ate more than 10,000 years ago, before the development of agriculture.

This diet is mainly grass fed meats, nuts, fruit, vegetables and fish.  The authors of this diet say our ancestors didn’t eat potatoes, grains, dairy products, beans or anything refined like sugar or salt.  No tomatoes, booze or caffeine according to many Paleo Diet soothsayers

A typical Paleo meal today could be eggs and spinach, sashimi, grass fed meat or roasted pork and vegetables---just no beans. 

I Googled the Paleo diet and found all the diet's proponents had a few things in common:

• These diet gurus are really selling books and don’t really say too much about their diet’s benefits.  These guys are long on the Paleo diet will make us all great athletes, loose weight…. etc.  they are woefully short on evidence of anything.

• These guys pretty much are talking about prehistoric white people food, ignoring that other races may of lived in caves too, so to speak. Otherwise they might approve of other prehistoric foods  like Calamansi, potatoes, seaweed, tomatoes, coffee, coco and tea. (Some say it’s ok…Anyone know how to find wild tea?) 
• They have nothing new to tell us about healthy eating, that some one else hasn’t already said.  They just wave the caveman flag around, hoping to sell books.  There is no evidence that our ancestors had better genes than we do now.

Telling us not to eat processed food because the cavemen didn’t is pretty dumb.  How would prehistoric people have been able to?  I could be wrong, but I am pretty sure that our ancestors, were lucky to live beyond 40.   

There is a but here.  And a very big one.  If these new diet authors had actually done some research, they would have found there are well known groups of people, who live on many of the ingredients, these website book selling cowboys are preaching.

The Polynesians and many other Pacific Islanders diets are made up of vegetables that are basically wild varieties, which they cultivate.

Taro, breadfruit, sweet potatoes, yams, bananas, citrus, guava, mangoes, papayas and coconut trees grow wild, with or without man…prehistoric or otherwise.



I suppose the Pacific Islanders and many Asians are breaking these Paleo diet authors’ rules by planting any of the above in gardens or commercially. If they don’t plant them, these plants will grow anyhow.

Somehow these commercial diet gurus also missed that livestock in most parts of the world is grass fed or sometimes, simply lives off the land.  They want us eating wild fish.  Excuse me, what makes these experts say that the fish I eat in the Philippines isn’t wild?

So what have we learned?  One thing for sure is none of these Paleo diet guys knows too much about what they are talking about.  Another is they are only focused on Caucasians, past and present.  Imagine if these Paleo profiteers had done a little more work? 

They would have found that the planet’s largest people and some of healthiest, do in fact, live on the diet they are hawking in their books.  And, since these guys are only interested with prehistoric Caucasians, they missed a junk shot.

Not only do modern Polynesians live long lives on the diet the Paleo guys are hawking, they share common ancestors, with modern day Caucasians.  Well.  How did the white boys miss this?


I lived in Polynesia for nearly four years and can tell you what this diet looks like.  It is a very healthy diet and Polynesians live long lives.

• Fresh Fish (Yep Wild)
• Grass fed livestock. Usually cooked over a fire, roasted or boiled in a Ha’ka.
• Fresh fruit and vegetables
• All kinds of coconut byproducts  for cooking and skincare
• Root crops daily.  The Taro leaves are used like spinach or for wrapping food to be baked.  Banana leaves are used for wrapping foods and as covers for the earth ovens. (Umu)
• Polynesians prefer to bake all their meals.  Their second choice is cooking on a fire and if there’s no time and/or it’s raining will boil, Ha’ka style.

It looks to me that the Polynesians have stayed with the so called Paleo Diet for over 10,000 years.  I should warn you that it would not be very smart to call on of them a caveman.

And don’t forget that they were sailing all over the Pacific Ocean, when their distant relatives in Europe were still in their caves.  So much for the Paleo Diet.

 

Millennium Media Entertainment

Millennium Media Entertainment Provides Career and Presentation Consultation for Television Talent Plus Individual Branding Strategies.  MME is available to represent Consultation Clients, upon request.

Below is a service outline. This list is designed around individuals and isn’t a Consultation Template, because no two clients are the same.

• Comprehensive Review of all Client Videos and Marketing materials.
• Anchoring and Reporting Performance Consultation: Pace, Delivery, Voice Tonality, Voice Overs and developing a Conversational Presentation Style or Brand. Your Brand is your unique presentation signature and how viewers identify with you/your work.
• Daily Performance critiques based on Client provided Links. Feedback via email and/or Skype. At least one status review per week, via Skype.
• Appearance... i.e.…Clothing, Colors, Makeup and Hair
• Health/dietary programs to improve overall health, look and increase performance energy
• Producing, writing and packaging
• Performance Training that fits with Station or Network Brands, industry trends and Strategic Career Planning
• Provide leads, posted job openings and job hunting focusing on the quality companies like Hearst and NBC, avoiding the problematic companies, as I explained yesterday.
• Access to O & O’s, Major Groups and Networks. (Representation Only)
• Demo Development and Consultation.
• Provide Marketing Material Templates...i.e. Stationary, Generic Cover Letters and Bios.
• Consultation Pertaining to New Employment Opportunities.
• Advice for Negotiating New Employment Deals and Contracts. (Consultation Only)
• Contract Negotiations (Representation Clients Only)
• Suggested Tax Write Offs...Such as all Costs Associated with MME Services. (Also cable and computer, phone...Etc.)
• MME will provide receipts for payment for Tax Purposes

President and Chief Executive Officer John Sheehan has over 30 years of Senior Television Management Experience, Consulting Television Station Group Heads, Network Executives, Syndication Presidents, Chief Financial Officers, General Managers, Sales Managers, News Directors and Creative Services Managers about almost every aspect of the Television Business.

Sheehan was Chief News Consultant for Group W Television, later The CBS Owned and Operated Stations in 12 Major US Markets, from 1991 to 1999, responsible for News Content Development, Station Branding and Talent Development.

Besides News, Sheehan consulted several Nationally Syndicated TV Shows including: Win, Lose or Draw, with Burt Reynolds, A Current Affair, The Gail King Show, and Evening Magazine.

Sheehan started Millennium Media Entertainment as a News Program Syndication and Consulting Company in 1999, after being President of the Clemensen Sheehan Rovitto & Company since 1991.

While with CSR, Sheehan worked closely with the CEOs and managements of Allbritton Communications, Anchor Media, CBSOwned and Operated Television Stations, Group W Television(Westinghouse), New World, 20th TELEVISION, Group W Productions, Granite Broadcasting, and CBS’s EYEMARK ENTERTAINMENT.

Sheehan was President and General Manager of Audience Research & Development, from 1988 to 1991. As president, he directed a staff of nearly 60 highly skilled television professionals, providing broadcast research and consulting services to over 120 stations, broadcast and cable networks and syndication clients.

Prior to that, he managed AR&D’s sales and marketing from 1985 to 1988, as Vice President of Client Development. During his time with AR&D, Sheehan increased revenues by over 100%, quadrupling the company’s client base.

Before joining AR&D in 1985, Sheehan was Executive Vice President of SRI Research Center, now The Gallup Organization. He started as Production Manager for SRI in 1978 and within two years, was named Executive Vice President, overseeing all market research and financial operations with a staff of more than 80 people.

Prior to SRI, Sheehan served in the Peace Corps from 1974 to 1978 in the South Pacific. He spent his first year in the region as Director of the Solomon Islands’ Information and Broadcasting Department overseeing a weekly newspaper and the national radio station. He was responsible for each medium’s content, staff development and sales.

In 1974 he was assigned to Kingdom of Tonga as general manager of Tonga Feeds the country’s only source of livestock feed. Sheehan managed all aspects of the company including accounting, inventory, pricing, importing/exporting products, new product development, a farm, government relations, staff development and negotiating foreign aid packages.

When Sheehan left Tonga Feeds, nearly bankrupt when he arrived, the company was earning a 30% profit and influenced 25% of the Kingdom’s economy. Sheehan was offered senior management positions by both the New Zealand and Kingdom of Tonga Governments. He returned to the US in 1978.

Sheehan earned a BA in Journalism from Creighton University. He fluently speaks Tongan, Melanesian Pidgin, with a working knowledge of Cebuano and Tagalo.

Sheehan also served in The United States Marine Corps.

Below is a partial list of the stations and companies that Sheehan has had working relationships, during his 30 plus year career:

Station Groups, Production, and Programming Syndication Companies

Allbritton Communications

Anchor Media

ABC News

Belo

Buena Vista Television

CBS News

CBS Television Stations

Cox Communications

EYEMARK Entertainment

Gannett Television

Group W Productions

Group W Television

Granite Broadcasting

Guy Gannet Broadcasting

Hearst Argyle Television

NBC Universal

New World Television

Storer Television

20^th TELEVISION (FOX)

United/Cris-Craft Television
Television Stations

WAGA Atlanta

WJZ Baltimore

WBZ Boston

WSBK Boston

WBBM Chicago

WJW Cleveland

KOAA Colorado Springs

WDTN Dayton

WHIO Dayton

KDFW Dallas

KCNC Denver

KCCI Des Moines

WDIV Detroit

WJBK Detroit

WTVX Ft. Pierce

WLBT Jackson

KCTV Kansas City

WDAF Kansas City

KCBS Los Angeles

KCOP Los Angeles

WFOR Miami

WTVJ Miami

WITI Milwaukee

WCCO Minneapolis

WSMV Nashville

WCBS New York

WESH Orlando

WEEK Peoria

KYW Philadelphia

KPHO Phoenix

KSAZ Phoenix

KDKA Pittsburgh

WTAE Pittsburgh

KATU Portland, OR

WGME Portland, MA

WTVR Richmond

WSET Roanoke

WREX Rockford

KOVR Sacramento

KUTV Salt Lake City

KSBW Salinas

KING Seattle

KMOL San Antonio (WOAI)

KNSD San Diego

KPIX San Francisco

WGGB Springfield

WTVT Tampa

WTSP St. Petersburg

Thanks for reading this and sincerely hope you find the information useful. The general blog address is also in my contact information below:

John Sheehan

Millennium Media Entertainment

johntsheehanmme@gmail.com

Skype: John.Sheehan67

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