Millennium Media Entertainment President, John Sheehan, says the company will be offering Local News Consulting Services for US Television Stations in 2014, which will increase Stations’ News Ratings and revenues.
“Adding content to attract Minority Viewers is not a new idea and this is a no brainer, because there is no language barrier. Plus, they have the second highest household income of any group in the US.
Filipino Americans are the second largest Asian group in the US and already speak English,” Sheehan says.
“This would a great concept too, for Digital or Subchannels,” he said. “You can get 24 hour programing from the Philippines Networks, but they still run ads and station promos in English.”
“Add some human interest stories about the Philippines and they will watch local stations. Here’s the deal, whomever does any of this will gain their loyalty,” Sheehan says.
Filipinos are brand loyal, culturally,” he said
Sheehan says there are Four Million, English Speaking, American Filipinos living in the US, according to the State Department’s 2011 estimates.
“Imagine if only five percent of Filipino Americans watched your Network or Station’s News. That’s potentially 200,000 Viewers. There are 660,000 Filipino Americans in the LA DMA. A LA Station might attract over 6,000 new viewers by recruiting only one percent of them,” he said.
He said that it was recently reported that at 6:00 AM, KABC averages 195,000 viewers, KTLA is second at 160,000, with Fox 11 News at 76,000.
“I have to think any of these guys would welcome 6,000 additional viewers from the English Speaking, Filipino American population. What if one of these Morning Shows picked up five percent? That’s 30,000 more viewers,” Sheehan said.
“What MME brings to the party is that we have a foot in both worlds.
I have been in Local TV News for over 30 years as a News Consultant and know this would work.
I live in Philippines and see fun, interesting content all time, which would appeal to the general audience, as well recruit Filipino Americans,” Sheehan says.
“This is a Win-Win for all involved. FIL-AMs get news from home, potential American Tourists and Investors learn more about The Philippines and Stations increase their News Shares,” he said.
Sheehan said Millennium Media Entertainment will provide clients:
- Weekly News Alerts about The Philippines, of interest to Filipino Americans, which would also interest the general audience.
- Insights to the Filipino American Audience
- Major Stories will be monitored daily for Clients.
- Relevant stories will be followed and updated.
- MME will make itself available for daily email and reasonable telephone News Story Content Consultation.
- One Month Trial for $500, per Station. More for an exclusive.
“FIL-AMs are not like other groups. Filipinos have been immigrating to the US since the early 20th Century, when the Philippines was an American Territory. They understand the American culture since they have been part of it for generations,’ he said.
“They would love to see material about the Philippines. Adding stories about The Philippines will impress them and they’ll watch your Station,” Sheehan says.
Sheehan says that there’s a wealth of interesting stories in The Philippines, which would attract Filipino Americans and the general audience, too. “We have put a presentation together on our blog with story ideas, which work on anyone,” he said.
Sheehan said that Filipino Americans nationally have an average household income of $75,000, half earned a Bachelor’s Degree or better and 90% have High School Diplomas.
He says many FIL-AMs come here speaking English and with undergrad or post graduate degrees.
For detailed information about this service and how it can help grow Station News:
http://johnsheehan17.blogspot.com/2013/08/new-local-stations-can-increase-news_10.html
There, you will also find articles about our business and current affairs in Asia, if that interests you.
John Sheehan
Millennium Media Entertainment
Skype: John.Sheehan67
johntsheehanmme@gmail.com
Blog: http://johnsheehan17.blogspot.com/
Facebook: https://www.facebook.com/pages/Millennium-Media-Entertainment/74464753836
Millennium Media Entertainment
Millennium Media Entertainment is a Television News, Programming Development and Marketing Consulting Firm, continuing to do business in the United States. The Company is actively involved with Television Talent Performance, Career Consultation and Representation, on a select basis.
Below is a service outline. This list is designed around individuals and isn’t a Consultation Template, because no two clients are the same.
- Anchoring and Reporting Performance Consultation: Pace, Delivery, Voice Tonality, Voice Overs and developing a Conversational Presentation Style or Brand. Your Brand is your unique presentation signature and how viewers identify with you/your work.
- Daily Performance critiques based on Client provided Links. Feedback via email and/or Skype. At least one status review per week, via Skype.
- Appearance... i.e.…Clothing, Colors, Makeup and Hair
- Health/dietary programs to improve overall health, look and increase performance energy
- Producing, writing and packaging
- Performance Training that fits with Station or Network Brands, industry trends and Strategic Career Planning
- Provide leads, posted job openings and job hunting focusing on the quality companies like Hearst and NBC, avoiding the problematic companies, as I explained yesterday.
- Access to O & O’s, Major Groups and Networks. (Representation Only)
- Demo Development and Consultation.
- Provide Marketing Material Templates...i.e. Stationary, Generic Cover Letters and Bios.
- Consultation Pertaining to New Employment Opportunities.
- Advice for Negotiating New Employment Deals and Contracts. (Consultation Only)
- Contract Negotiations (Representation Clients Only)
- Suggested Tax Write Offs...Such as all Costs Associated with MME Services. (Also cable and computer, phone...Etc.)
- MME will provide receipts for payment for Tax Purposes
President and Chief Executive Officer John Sheehan has over 30 years of Senior Television Management Experience, Consulting Television Station Group Heads, Network Executives, Syndication Presidents, Chief Financial Officers, General Managers, Sales Managers, News Directors and Creative Services Managers about almost every aspect of the Television Business.
Sheehan was Chief News Consultant for Group W Television, later The CBS Owned and Operated Stations in 12 Major US Markets, from 1991 to 1999, responsible for News Content Development, Station Branding and Talent Development.
Besides News, Sheehan consulted several Nationally Syndicated TV Shows including: Win, Lose or Draw, with Burt Reynolds, A Current Affair, The Gail King Show, and Evening Magazine.
Sheehan started Millennium Media Entertainment as a News Program Syndication and Consulting Company in 1999, after being President of the Clemensen Sheehan Rovitto & Company since 1991.
While with CSR, Sheehan worked closely with the CEOs and managements of Allbritton Communications, Anchor Media, CBS Owned and Operated Television Stations, Group W Television (Westinghouse), New World, 20th TELEVISION, Group W Productions, Granite Broadcasting, and CBS’s EYEMARK ENTERTAINMENT.
Sheehan was President and General Manager of Audience Research & Development, from 1988 to 1991. As president, he directed a staff of nearly 60 highly skilled television professionals, providing broadcast research and consulting services to over 120 stations, broadcast and cable networks and syndication clients.
Prior to that, he managed AR&D’s sales and marketing from 1985 to 1988, as Vice President of Client Development. During his time with AR&D, Sheehan increased revenues by over 100%, quadrupling the company’s client base.
Before joining AR&D in 1985, Sheehan was Executive Vice President of SRI Research Center, now The Gallup Organization. He started as Production Manager for SRI in 1978 and within two years, was named Executive Vice President, overseeing all market research and financial operations with a staff of more than 80 people.
Prior to SRI, Sheehan served in the Peace Corps from 1974 to 1978 in the South Pacific. He spent his first year in the region as Director of the Solomon Islands’ Information and Broadcasting Department overseeing a weekly newspaper and the national radio station. He was responsible for each medium’s content, staff development and sales.
In 1974 he was assigned to Kingdom of Tonga as general manager of Tonga Feeds the country’s only source of livestock feed. Sheehan managed all aspects of the company including accounting, inventory, pricing, importing/exporting products, new product development, a farm, government relations, staff development and negotiating foreign aid packages.
When Sheehan left Tonga Feeds, nearly bankrupt when he arrived, the company was earning a 30% profit and influenced 25% of the Kingdom’s economy. Sheehan was offered senior management positions by both the New Zealand and Kingdom of Tonga Governments. He returned to the US in 1978.
Sheehan earned a BA in Journalism from Creighton University. He fluently speaks Tongan, Melanesian Pidgin, with a working knowledge of Cebuano and Tagalo.
Sheehan also served in The United States Marine Corps.
Below is a partial list of the stations and companies that Sheehan has had working relationships, during his 35 plus year career:
Station Groups, Production, and Programming Syndication Companies
Allbritton Communications
Anchor Media
ABC News
Belo
Buena Vista Television
CBS News
CBS Television Stations
Cox Communications
EYEMARK Entertainment
Gannett Television
Group W Productions
Group W Television
Granite Broadcasting
Guy Gannet Broadcasting
Hearst Argyle Television
NBC Universal
New World Television
Storer Television
20th TELEVISION (FOX)
United/Cris-Craft Television
Television Stations
Television Stations
Waga Atlanta
Wjz Baltimore
Wbz Boston
Wsbk Boston
Wbbm Chicago
Wjw Cleveland
Koaa Colorado Springs
Wdtn Dayton
Whio Dayton
Kdfw Dallas
Kcnc Denver
Kcci Des Moines
Wdiv Detroit
Wjbk Detroit
Wtvx Ft. Pierce
Wlbt Jackson
Kctv Kansas City
Wdaf Kansas City
Kcbs Los Angeles
Kcop Los Angeles
Wfor Miami
Wtvj Miami
Witi Milwaukee
Wcco Minneapolis
Wsmv Nashville
Wcbs New York
Wesh Orlando
Week Peoria
Kyw Philadelphia
Kpho Phoenix
Ksaz Phoenix
Kdka Pittsburgh
Wtae Pittsburgh
Katv Portland, OR
Wgme Portland, MA
Wtvr Richmond
Wset Roanoke
Wrex Rockford
Kovr Sacramento
Kutv Salt Lake Cit
Ksbw Salinas
King Seattle
Kmol San Antonio (Woai)
Knsd San Diego
Kpix San Francisco
Wggb Springfield
Wtvt Tampa
Wtsp St. Petersburg
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