Millennium Media Entertainment: Television Talent Coach

Showing posts with label Television Talent Coach. Show all posts

Tuesday, January 20, 2015

Local Information For Palawan’s Foreign Guests: Check Out Rite One Pharma. Part III-Rizal Avenue, Puerto Princesa. Updated: 1-20-2015.

I publish and update this post for Guests visiting Puerto Princesa, Palawan. It’s safe to say that I have tired about every available service here, at one time or another.

And.for the record, I am not in anyway compensated by those I recommend on this Blog Posting. It’s my way of trying to give back to a very nice people and a totally safe city, in the Western Philippines. I hope you are able to add Palawan to your future travel plans, if you are not here already.

Most hotels, restaurants and bars on located on the part of Rizal, on the other side of National Highway, toward the Airport. Most of Puerto’s nightlife and restaurants are in this area. You can stroll your way from one establishment to another, checking out the various restaurants and local clubs.

However, let’s be practical. You may require a pharmacy. I can recommend a very unique one, that also sells beer and liquor, in addition to snacks, personal items, and light groceries. I don’t think I know of another pharmacy offering beer and booze, in Puerto.

Rite One Pharma is where you should go, if you are staying in this part of the city. They have about everything you need and even a Patio Area, with tables and chairs for customers, in front on their Pharmacy.

I often see Visitors taking a break in the Patio Area, with a snack and cold beverage,

something other Puerto Pharmacies don’t provide their customers.

This Extra Customer Benefit/Feature is no surprise to me. I know Rite One’s Owners, Vijay and Diane Karnani, who are caring, customer oriented,competent professionals.

Diane has a Bachelor of Science Degree in Pharmacy, from Santo Tomas University, one of the premier schools in the Philippines. Vijay is a Business Graduate of De La Salle, a very highly regarded university in The Philippines.

I personally enjoy shopping there because Rite One’s staff is very friendly, helpful, knowledgeable and after a few visits, they all knew my first name.

You cannot go wrong with this pharmacy, if you are staying in this part of the City.

Rite One is walking distance to most of the hotels in this area. Also, it is open until midnight. It’s a great pit stop on your way back to Hotel, for whatever you need.

As usual, I encourage all of Puerto’s Guests to email any questions, which you may have.

John Sheehan
Millennium Media Entertainment
http://johntsheehanmme@gmail.com
Blog: http://johnsheehan17.blogspot.com/
FB: https://www.facebook.com/pages/Millennium-Media-Entertainment/74464753836
Skype: John.Sheehan67

Wednesday, January 14, 2015

Follow Up Is The Meaning Of Life! Palawan Heath Resorts, Travel/Tourism and More!

Last night I posted on FB, that I’ve a friend interested in developing a Weight loss/Wellness/Rejuvenation Resort on Palawan.

The interest in being the hosting resort is surprising, in just 12 hours. I am sure my investor would be interested in a partner arrangement with an existing beach or farm resort. Makes sense.

The Post below on LinkedIn and FB generated questions, which I will answer.

Want to Become and Remain a Market Leader in the Palawan Tourism Business? Follow These Three Steps. http://johnsheehan17.blogspot.com/2015/01/want-to-become-and-remain-market-leader.html

Q: How do I know if my Guests (Clients) were happy?

A: Simplest thing to do is have comment cards for them

Q: How do I know the staff is behaving and doing their job?

A: Comment Card will work, but it that is after the fact. So, find a way to randomly spot check your business. Give them something to consider while they are in the house:

Remember the guy who ran off FIVE Foreigners at a local pension? I ran into one of them on the street. He was very sore.

You have to wonder how many others like this visitor are out there? They do talk to each other.

Random spot checking insures there garbage is picked up---not attracting flies.

Also you can make sure the basic amenities people look for such as HOT…Not Lukewarm water is available to the guests.

If you are worried about them being loud….put this behind the front desk for them to see.

Q: How do I know if Social Media is working for me?

A: As people while they are staying with your or using your services. Note: This is not like a comment card. You could give clients and guess a little survey. Country of origin, age, and how they heard of your business. Maybe what other SE Countries they visited before.

Expanded: 1-12-15: Profiles of Palawan People Who Make the Difference

http://johnsheehan17.blogspot.com/2014/12/profiles-of-palawan-people-who-make.html

Is doing great! Mr. Humble is turning into a media rock star with US Media Bosses, who like Ed del Rio too. This Blog if for helping people here, but it also a treatment (What we call pitches in US Television and also Films) for a long form print feature or show. Could be a little Television News Series too.

My for the your family speech also got good readership. Wish I could use a slogan like Where the family is First.

But, that would make no sense for a US Media consultant/producer.

Onward and Upward!

Palawan: Where Family Comes First.

It is true that people in Palawan and the Philippines are 110% Family oriented. I have been doing quite of bit of blogging and FB posting promoting Palawan Tourism and how local travel industry people could improve their business, through marketing and operations.

Then I thought of why should anyone listen to me? I then thought one reason is the deep family orientation that people here have. Improving your business’ market share and revenues would build the better financial reward/security, for your families. Your business success directly affects them, their wellbeing and happiness.

In other words, your family is directly affected by your business successes and revenue growth.

Below are posts on Millennium Media Entertainment’s Blog and FB, you may find helpful to growing your revenues and taking great care of your family.

Want to Become and Remain a Market Leader in the Palawan Tourism Business? Follow These Three Steps.
http://johnsheehan17.blogspot.com/2015/01/want-to-become-and-remain-market-leader.html

UPDATE: More Fun In the Philippines--Puerto Princesa, Palawan!
• Come To Puerto Princesa, Palawan
• The Safest Place On Earth To Visit, Live…Whatever.
• Visiting Is More Affordably Fun In The Philippines
http://johnsheehan17.blogspot.com/2014/01/update-more-fun-in-philippines-puerto_2.html

There is good interest in this from guys like CBS and New York Times.
Expanded: 1-12-15: Profiles of Palawan People Who Make the Difference
http://johnsheehan17.blogspot.com/2014/12/profiles-of-palawan-people-who-make.html

Monday, January 12, 2015

Want to Become and Remain a Market Leader in the Palawan Tourism Business? Follow These Three Steps.

©Millennium Media Entertainment

Qualifications

I think in Audience Demographics since my professional experience is mostly US Television Content and Marketing.

My job for years has been designing News and Entertainment Programming attractive to American Viewers.

And subsequently, Marketing these shows the American Viewing Public.

US Television Professionals know allot about Advertising/Marketing and Branding. We have to in order to sell advertising airtime to clients and market our own products.

Not many doubt how effective we are in these disciplines.

Step 1-External Marketing

Know your Audiences and what their hot buttons are to elicit desired responses.
Marketing Palawan Tourism to Filipinos and Foreigners are different Advertising activities. What works one group, often does not work on the other.
Advertising/Marketing totally works on Foreigners, but not that much on Filipinos, who are more word of mouth driven.
Foreigners are far more Marketing Driven using Social Media and Search engines, like Google, for information.
Potential Foreign Tourists study countries, before committing to visit. They look at the various attractions and advantages each South East Asia Country offers.
It is important to know that they are very independent with how they make decisions. They decide based on they have read, seen and then what they may have heard.
Recognize they may not know anyone who has been to Palawan or the Philippines. And, most likely don’t care if they don’t.
They shop for accommodations online and this is where your business has to be enticing. You have to sell the Benefits that support your Brand.
Whatever your benefits are, do not make this about price. (Still dating phase) Way too early for that and you will lose them.
Accept that they do some things differently. If you want their business, then Market to them in manner they will respond to. Marketing to Foreigners as you would Pinoys, will not work.
Compose your Marketing Materials in formats they are used to. It’s a mistake to use black fonts on red and green backgrounds, for example. They will leave your information, if they find it hard to read or if the typeface is tiny.

Social Media is very effective and so are Websites. Learn how Key Words will drive Foreigners to your website and FB, when they do a search.
Foreigners are Visually Driven. They require lots of pictures to motivate them.
They need clear (Not bleary) pictures of your business and Palawan’s attractions. If your Pension has a restaurant, show pictures of people using it. An empty restaurant communicates no one likes or uses it.
And, provide clear (not over exposed) pictures of your menu items or meals you have cooked.
Also, take pictures of your guests. Display pictures of your staff and staff interacting. That is part of the virtual tour that they are experiencing.
FB is terrific for the above. You can daily add new pictures and information, which you should. Don’t do what is described here once and then never update the information again.

When using Social Media, expand your data bases, inviting friends of friends to be your friend. There is total grabber, doing this. You are establishing relationships. Don’t be shy about reaching out.
Consider a Branding Slogan or Slug Line that makes a Claim about why your business is special. Foreigners are Advertising/Claim oriented. No, you are not bragging.
Let’s assume most of the above worked on someone in the US, Canada, Japan, the UK or Korea: Make it easy for them to make a reservation.
They are not going to call a Palawan number, but they will use E-mail and Skype. Train the staff to be attentive to inquiries and reservations.

Step 2-Transitional Marketing (Close the deal)

Everything worked and your client or guest is in front of you or your staff. This transaction is not closed yet.
You need to build the relationship. If you are a Pension, show them their room and answer all questions, before signing them in.
This is extremely important for Walk-In potential Clients or Guests.
Explain your benefits and show them what they are if you can.
Once that is done, is when you could talk price, if they already don’t know.
You can then offer to discuss their itinerary, when they have time. Idea is build trust. Close this deal and get them settled, before pitching packages and tours.

One thing I cannot get anyone in Puerto to understand is no Foreigner can get their heads around the high looking Peso numbers. Makes them hesitate.
Foreigners are used to Dollars or Euros, which are smaller numbers.
When you can, quote the exchange rate price and they will be relieved.
(I know this is the Philippines and national pride is involved. However, you will get more money if you make this easier for the Foreigners.)
Train your staff to be outgoing and friendly. It’s contagious.
You guests will respond positively.
As they also will with too matter of fact, which is a turn off to overseas people. Feels stern and is unwelcoming.
Coming at them with El Nido, Underground River, and Honda Bay etc. as they are checking in will feel like a hustle or con to Foreigners. Now, you have established mistrust. And, they may just leave.
I have seen many Foreigners leave, when they encounter what they consider a con or a stern staff with a give me the money attitude.
This is important to Walk-In Business. Talking prices at the top in a matter of the fact way, before benefits, communicate you are a jerk.
I have seen a few do this and if you think one of the staff has an attitude, keep them away from potential guests.
They will leave. Not how they are treated in whatever country they come from.

Step 3-Internal Marketing

Ok, they are now settled in with you, but it isn’t over yet.

Ask them if they need anything, when they reappear. Means you care.
Make sure your staff is clean, neat and friendly.
Hire people who are good with other people.
I have seen loud talking staff, irritate both Manila and Foreign people. It’s frankly bad manners, reflects poorly on your business and builds a lack of trust in your clients or guests, because it shows a lack of respect.
So, does uneaten food left on tables for hours, used glasses or coffee cups and full waste baskets. Same goes for staff sleeping in front of guests.
Make things easy. ALWAYS have hot water for your guests. Small amenities like soap, toothpaste, cigarettes, lighters and soft drinks should be available for guests to purchase. It’s revenue and why make them go to a Sari-Sari Store?
Make sure the Staff is knowledgeable about nearby retail and restaurants. Have menus available for clients or guests.

Assuming the above is taken care of, the environments right to discuss your various tours and packages, if not already done.
Word to the wise: Don’t ignore what they are interested in doing while here, in favor of what you or your staff want them to do. That will irritate your clients and guests.
Helpful Filipino Style advice they will appreciate.
That is something that will impress them and they will remember.

I hope you have found this helpful. My goal is assist business grow tourism in the Province and Puerto Princesa. I have volunteered before to help companies on a *Pro Bono basis.

*professional work undertaken voluntarily and without payment

Monday, December 29, 2014

Expanded: 1-12-15: Profiles of Palawan People Who Make the Difference

©Millennium Media Entertainment

I am interviewing people here in Puerto Princesa that ought to be roll models for others. These people are not One Percenters. but they are the ones who make the wheels turn here, or will someday.

I have set up interviews with people from all walks of life in Puerto, so I can tell their stories through the US Media. This will help Americans know the very real people here. The goal here is provide Journalistic balance about this 200 mile long island province in the Western Philippines, perhaps the lowest crime rate on Earth.

They are Wholesale/Retailers in the Central Market, business owners, mangers and educators. I plan to tell their stories in the US News Media. What you’re reading here are what we call Teases or Previews. in the American News Business.

Here’s what I have found:

Edward del Rio, who is a Rice Wholesaler and Retailer. (Pictured here) Highly intelligent and humble man.

When asked about his business, he answered as if he was a Fortune 500 Executive. Ed said, "My business is about providing quality products, good service and maintaining strong relationships with my customers, who trust me. I think they enjoy me as an entertaining friend, too." More to come about my friend later.

Ed’s business is located in the Old Public Market.

Another discovery is Danny and Lita Gabriel, who are Quality Perfectionists about what they offer Visitors and Locals.

Comeback is where you want to go for right off the farm, fresh Palawan fruit. It also has a wonderful selection of Filipino Pastries.

Comeback has a great location, not far from the Provincial Capitol, as you are heading down Rizal toward National Highway. It’s is in front of a travel company called 3 Colors Ticketing.

You really can’t miss it and I hope you can meet Danny and Lita, who are wonderful people.

Their prices are very reasonable and the quality is very high.

I notice Danny and Lita checking the produce daily, to make sure it’s up to their standards.

Everything is Palawan Farm Fresh.

(I shamelessly horned in the picture here)

Their pasty selection is extensive and to die for!

You can also get fresh green coconuts, which they will prepare for you.

And, after you drinking your fresh coconut, then you can eat it’s very nutritious meat. Natural spoon included.

Did you know that coconut products are very good for you? Here, we use coconut vinegar, which is loaded with vitamins. Coconut oil also has more health benefits than Olive Oil.

I recommended you add Comeback to your daily routine while in Puerto for a snack or even breakfast.

I thought I had left quality Pharmacies in the US. I was wrong about that and something else too. This one doesn’t have designer prices! This is a success story, which I plan to include later for the US New Media.

I found a very unique one here, that also sells beer and liquor, in addition to snacks, personal items, and light groceries. I don’t think I know of another pharmacy offering beer and booze, in Puerto.

Rite One Pharma is where you should go, if you are staying in this part of the city.

They have about everything you need and even a little patio area, with tables and chairs for customers, in front on their Pharmacy. Again, something the other Pharmacies here don’t offer customers.

You cannot go wrong with this pharmacy, if you are staying in the airport area..

Rite One Pharma is walking distance to most of the hotels in the airport area. Also, it is open until midnight.

I personally enjoy shopping there because Rite One Pharma’s staff is very friendly, helpful, knowledgeable and after a few visits, they all knew my first name. Now, they are friends of mine.

They say there is a story behind every picture. And in this case, that is true. I have a a very good friend who is building his wholesale and retail business around coconut oil, coconut vinegar and sugar.

We shall call him Mr. Humble as a working title for this.

My friend who says he too shy to allow his picture to be used also sells a wide array of household products. He has a great story which I am trying to figure how to tell.

The problem is not my Journalism expertise. It’s him. He is too humble! He’s a work in progress and a great example of Filipino Humility.

His business however, is across the aisle from Ed de Rio’s. This picture is of me standing at Mr. Humble’s store entrance. Cleary it’s thriving.

Below is what I do, if that interests you.

Millennium Media Entertainment is a Television News, Marketing, Programming Development and Content Consulting Firm, continuing to do business in the United States. Millennium is also involved with Television Talent Career and Presentation Development.

President and Chief Executive Officer John Sheehan has over 30 years of Senior Television Management Experience, Consulting Television Station Group Heads, Network Executives, Syndication Presidents, Chief Financial Officers, General Managers, Sales Managers, News Directors and Creative Services Managers about almost every aspect of the Television Business.

Sheehan was Chief News Consultant for Group W Television, later The CBS Owned and Operated Stations in 12 Major US Markets, from 1991 to 1999, responsible for News Content Development, Station Branding and Talent Development.

Besides News, Sheehan consulted several Nationally Syndicated TV Shows including: Win, Lose or Draw, with Burt Reynolds, A Current Affair, The Gail King Show, and Evening Magazine.

Sheehan started Millennium Media Entertainment as a News Program Syndication and Consulting Company in 1999, after being President of the Clemensen Sheehan Rovitto & Company since 1991.

While with CSR, Sheehan worked closely with the CEOs and managements of Allbritton Communications, Anchor Media, CBS Owned and Operated Television Stations, Group W Television (Westinghouse), New World, 20th TELEVISION, Group W Productions, Granite Broadcasting, and CBS’s EYEMARK ENTERTAINMENT.

Sheehan was President and General Manager of Audience Research & Development, from 1988 to 1991. As president, he directed a staff of nearly 60 highly skilled television professionals, providing broadcast research and consulting services to over 120 stations, broadcast and cable networks and syndication clients.

Prior to that, he managed AR&D’s sales efforts from 1985 to 1988, as Vice President of Client Development. During his time with AR&D, Sheehan increased revenues by over 100%, quadrupling the company’s client base.

Before joining AR&D in 1985, Sheehan was Executive Vice President of SRI Research Center, now The Gallup Organization. He started as Production Manager for SRI in late 1977 and within two years was named Executive Vice President, overseeing all market research and financial operations with a staff of more than 80 people.

Sheehan served in the Peace Corps from 1974 to 1977 in the South Pacific. He spent his first year in the region as Director of the Solomon Islands’ Information and Broadcasting Department overseeing a weekly newspaper and the national radio station. He was responsible for each medium’s content, staff development and sales.

In 1974 he was assigned to Kingdom of Tonga as general manager of Tonga Feeds the country’s only source of livestock feed. Sheehan managed all aspects of the company including accounting, inventory, pricing, importing/exporting products, new product development, a farm, government relations, staff development and negotiating foreign aid packages.

When Sheehan left Tonga Feeds, nearly bankrupt when he arrived, the company was earning a 30% profit and influenced 25% of the Kingdom’s economy. Sheehan was offered senior management positions by both the New Zealand and Kingdom of Tonga Governments. He returned to the US in 1977.

Sheehan earned a BA in Journalism from Creighton University. He fluently speaks Tongan and Melanesian Pidgin. He has a working knowledge of Cebuano.

Sheehan also served in The United States Marine Corps.

Below is a partial list of the stations and companies that Sheehan has had working relationships with, during his 30 plus year career:

American Station Groups and US Production/Programming Companies

Allbritton Communications

Anchor Media

ABC News

Belo

Buena Vista Television

CBS News

CBS Television Stations

Cox Communications

EYEMARK Entertainment

Gannett Television

Group W Productions

Group W Television

Granite Broadcasting

Guy Gannet Broadcasting

Hearst Argyle Television

NBC Universal

New World Television

Storer Television

20th TELEVISION (FOX)

United/Cris-Craft Television

US Television Stations

Waga Atlanta

Wjz Baltimore

Wbz Boston

Wsbk Boston

Wbbm Chicago

Wjw Cleveland

Koaa Colorado Springs

Wdtn Dayton

Whio Dayton

Kdfw Dallas

Kcnc Denver

Kcci Des Moines

Wdiv Detroit

Wjbk Detroit

Wtvx Ft. Pierce

Wlbt Jackson

Kctv Kansas City

Wdaf Kansas City

Kcbs Los Angeles

Kcop Los Angeles

Wfor Miami

Wtvj Miami

Witi Milwaukee

Wcco Minneapolis

Wsmv Nashville

Wcbs New York

Wesh Orlando

Week Peoria

Kyw Philadelphia

Kpho Phoenix

Ksaz Phoenix

Kdka Pittsburgh

WTAE Pittsburgh

Katu Portland, OR

Wgme Portland, MA

Wtvr Richmond

Wset Roanoke

Wrex Rockford

Kovr Sacramento

Kutv Salt Lake City

Ksbw Salinas

King Seattle

Kmol San Antonio

(Woai)

Knsd San Diego

Kpix San Francisco

Wggb Springfield

Wtvt Tampa

Wtsp St. Petersburg

Clients (Non-Television)

Anheuser Busch

Brinker International

Cargill

Norwest Banking

Omaha World Herald

Over 75 free Circulation Newspapers

Pulitzer Publishing

Village Inn

Wendys International

Contact: